Author: Sumit Shukla
In recent years social media has become an integral part of our lives. It has changed the way we communicate; the way we consume information and the way we interact with each other. It stands to reason, then, that social media would also change the way we manage our education and careers. As the world increasingly moves online, educational institutions must too – which means having a social media presence. For many schools, colleges, and universities, social media provides an essential way to connect with current and prospective students, as well as faculty and staff.
Not denying the fact that the use of social media in educational institutions has increased significantly in recent years. With the growing importance of digital marketing, more and more institutes are using social media platforms to reach out to their target audience. However, managing social media accounts for an educational institute is not as easy as it seems. There are several factors that need to be considered, such as the target audience, the content strategy, and the resources.
There are many advantages of using social media in education, including the ability to connect with other students and educators, the sharing of resources and ideas, and the provision of support and feedback. However, there are also some challenges associated with social media use, such as the potential for distraction and the need for effective management. This means, that social media management is important for educational institutions because it gives institutions the opportunity to get their message out to the public. It is equally important for Educators who can use social media management to reach out to potential students and their parents, build trust, and win loyalty.
If I want to build some points to arrange a quick run-through of the reasons an institute should be adopting a professional digital and social media strategy, then I would like to list the points below as
A large number of teenagers use some form of social media, and that number is only increasing. If you want to reach your students and engage with them on the issues that matter to them, you need to be present on social media.
In a world where people are increasingly making decisions based on online reviews and word-of-mouth, social media is a powerful tool for marketing your educational institution. A strong social media presence can help you attract new students and families and build loyalty among current students and parents.
Social media provides an opportunity for you to tell the story of your school or district in your own words. You can use social media to share news and updates, highlight student and staff achievements, and give people a behind-the-scenes look at what goes into running an educational institution.
Things to Consider When Creating Your Social Media Strategy
Following a blank social media strategy or posting updates on social media is not a proper approach to Social Media Marketing that would help the institutes to create and manage their presence as desired. There are several things that need to be considered while creating a right strategy that I have just tried to list down in a few points below.
1. Who is your audience?
Are you trying to reach potential students? Parents of current students? alumni? People in the local community? All of the above? It’s important to know who you’re trying to reach before you start creating content.
2. What platforms are they using?
Once you know who your audience is, it’s time to figure out where they’re hanging out online. Are they on Facebook? Twitter? Instagram? Snapchat? LinkedIn? Again, it’s important to know where your audience is before you start creating content.
3. What kind of content do they want to see?
Now that you know who your audience is and where they’re hanging out, it’s time to start thinking about what kind of content they want to see. Do they want to see news stories? Student profiles? Faculty research? Event updates? It’s important to give your audience the kind of content they want, or they’ll tune out.
4. What tone do you want to set?
Your social media strategy should be an extension of your school’s overall branding strategy. That means if your school has a casual, friendly tone, your social media posts should reflect that. If your school has a more formal tone, your social media posts should reflect that as well. Keep in mind that the tone of your social media posts can have a big impact on how people perceive your school.
5. How important is it to keep up with the latest trends?
Social media is always changing, so it’s important to keep up with the latest trends in order to maintain an effective presence. This includes understanding how to use new features as they’re introduced, as well as staying up to date on changes in platform algorithms.
There’s no denying the power of social media when it comes to marketing and outreach. By harnessing the power of social media, educational institutions can reach a wider audience, engage with potential students and parents, and build a strong reputation
But managing social media can be a tedious and time-consuming affair.
With such a large audience to reach and engage, managing social media for an educational institution can quickly become a full-time job for a single person or even if they are distributed across the groups.
That’s where eUPP SMM comes in.
We help educational institutes manage their social media presence, so they can focus on what they do best: TEACHING.
From developing strategy and content to managing your day-to-day social media activity, we offer a range of services to fit the needs of any educational institution. Whether you’re looking for someone to handle everything from start to finish, or just need some help with the basics, we’re here to help.
EUPP SMM as a Strategic Partner can help you build the right connections on the right social media platforms. Our Social Media Marketing Services include:
Based on the industry vertical that your business operates, we can identify social networks & customer communities, that can be targeted.
As part of the plan to increase the brand awareness about your brand across businesses and personal social networks.
Our Marketing & Content specialist team can create unique copywriting & creative images that reflect your brand.
We will be sharing comprehensive reports each month about the progress.
eUPP SMM was started to fill the void of social media management services in educational institutes. Aided with the growing importance of digital marketing, more and more institutes are using social media platforms to reach out to their target audience.
eUPP SMM is a platform that helps educational institutes manage their social media accounts. It empowers them by providing the right tools and features to use the right channels, in the right way.
Over the years, EUPP SMM has come up with a range of online marketing strategies aimed at promoting the institutes online. Our team consists of well-qualified professionals who have years of experience in their field. We pride ourselves on delivering effective results through our products and services.
eUPP SMM is committed to helping educational institutions grow their digital presence. We help educational institutes manage their social media accounts in order to improve the interaction with their audience and increase the visibility of their school. Our social media management services ensure your brand is visible to the right people.
Reach out to us at info@eupp.in or login to our portal at https://www.eupp.in to explore various packages that can be helpful for your institutes to create and expand their brand value. You can also reach out to us at 1800 212 1737 and talk to our advisors who can guide you to take an informed decision.
This article has been updated by Mr Sumit Shukla along with Ms Deepshikha who was attached as a Digital Ambassador with the organization at the time of finalization of the draft of this blog article.